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Petkoff & Co.
Not software.
Not alerts.
Not another dashboard.
Not a platform. A human-led competitive intelligence unit investigating competitors, analyzing changes, and answering the questions your team actually has.
The problem
Most platforms collect signals and send alerts.
Then they expect someone on your team to figure out what matters.
Signals without analysis are noise.
How we fit
Your external competitive intelligence team.
Competitive intelligence is important. It just isn't anyone's full-time job.
Competitive intelligence is the thing everyone agrees matters and nobody has time to own. That's where we come in.
What we do
We don't just watch competitors.
We investigate them.
We analyze:
- 01How they position themselves
- 02How they price
- 03How they market
- 04How they sell
- 05How they evolve
- 06How customers react
- 07How the market responds
And most importantly: what it means for you.
How it works
Built around questions, not alerts.
Most platforms start with alerts. We start with questions.
When your team needs answers, send a message. We'll investigate.
Send us a questionContact
Tell us what you need to know.
Send us a question or a brief about a competitor. We'll come back with how we'd approach it.
[email protected]